The Mark Fulton 8000 Meter Challenge is  a legendary event that inspired our agency name. The event ran for 25 years from 1995 - 2020.  It was an industry-only competitive hiking event that ascends So Cal's three tallest peaks in one day.  After Mark's passing in 2011, John worked with outdoor industry leaders to rename the event in Mark's honor, "The Mark Fulton 8,000 Meter Challenge." 

Although the event is no longer running, it continues to live on in our spirits, and defines our agency mission, culture, history, and values. 

The video below (from 2013) contains a great overview of what this legendary dealer event is all about.